Media Monitoring 2011-12

 In the 2011/2012 financial year the Northern Ireland Assembly spent £13,187.35 on media monitoring and can be broken down as follows:

 

Contract

Cost

Notes

*Media Monitoring Contract with Department of

 Justice

£7,500

 

 Transcripts

£272.50

Transcripts are charged separately

 MediaPoint (Press Association)

£5,414.85

This contract was discontinued in 2012.  It provided coverage of breaking news, press releases etc

TOTAL SPEND ON MEDIA MONITORING

£13,187.25

 

  * Contract Covers

  • Early Morning Digest
  • Morning Cuts
  • Digests for GMU, Newsbreak (1 o’clock news), Regional Newspapers & Evening digest (except Friday’s)
  • Hourly News Digests
  • Regional Cuts

 

  The Northern Ireland Assembly uses media monitoring tools/services because it is important that the Assembly provides the public with timely, accurate, clear and complete information on its work as it debates and makes laws and scrutinises the work of Government departments.

Communicating with the public through the media is one of the vehicles used to achieve this and a media monitoring service enables the Assembly to judge the effectiveness of its communications and assess the public's view and reaction to the way that the Assembly carries out its responsibilities.